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Survey Says: Time to Get Your Analytics House in Order
A recent study indicated that 85% of marketers worldwide are feeling greater pressure to measure the business value of their marketing efforts. Recent research by Accenture revealed that CMOs...
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Partial Fix for Losing Google’s Paid Search Terms
Last April Google stopped sharing search query data whenever a visitor clicked through from a paid search (AdWords) ad. This move came after the search engine had already stopped sharing search query...
View ArticleSay Goodbye to Paid Search Terms from Google
Google’s official announcement confirmed the end of sharing paid search query data with web analytics tools such as Adobe Analytics. After Google removed organic search query data last September for...
View ArticleHow Yahoo’s Secure Search Impacts Your Adobe Analytics Data
Back on September 26, I published an article on how Google’s shift to secure search would impact your keyword data in Adobe Analytics (SiteCatalyst) reports. Unfortunately, I’m back with another post...
View ArticleSearching for the Next Analytics Idol
How would you like to win a free pass to this year’s Adobe Summit (March 24-28) in Salt Lake City? How about competing for cool prizes and bragging rights as the very first Analytics Idol? If you’re...
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Kellogg Dominates 12th Adobe Digital Analytics Competition
Adobe held its 12th Adobe Digital Analytics Competition (ADAC) on Friday, Nov. 15th at its Lehi, Utah campus. The annual competition represents a chance for university students to use Adobe’s...
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Check out the New Adobe Analytics App for iOS Mobile Devices
You may not have noticed last August that we released a brand new Adobe Analytics app on the Apple AppStore. I don’t want this accomplishment to go unnoticed as a lot of work went into completely...
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Now Get Mobile OS and Browser Details in Adobe Analytics
With most customers receiving more and more mobile traffic on their web properties, the need for more detailed information around mobile devices has grown significantly. I’m pleased to announce that...
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How Google’s Expanded Search Encryption Impacts Adobe Analytics
Near the beginning of this month, Google quietly expanded its encryption of search activity to all organic search results, not just users who are signed into their Google account. Almost two years ago...
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Sneak Peek at SiteCatalyst’s UI Update
On Thursday, July 18th the SiteCatalyst user interface will be updated to be consistent with the new Digital Marketing UI. If you were at one of this year’s Adobe Summit events, you will have already...
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Seven Tips for Better SiteCatalyst Dashboards
In Adobe SiteCatalyst, you have several options for sharing information across your business—everything from scheduled reports to widgets to reporting APIs. A common and familiar approach for sharing...
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Building a Data-Driven Dynasty with Digital Governance
Over the years I’ve shared my thoughts on digital governance through various blog posts and presented on the topic multiple times at Omniture and Adobe Summits. I’ve discovered that “governance” is one...
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Universities Compete in 11th Adobe Digital Analytics Competition
BYU’s Community team presents on the main stage at the new Adobe Lehi campus Last month, Adobe held the finale for its 11th Adobe Digital Analytics Competition (ADAC) at its new Lehi campus. This...
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The Über-List of What’s New in SiteCatalyst 15
Recently, I visited a new client that was in the process of deploying SiteCatalyst 15. While the company was new to Adobe SiteCatalyst, most of the analytics team had previous experience with...
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How to Get Data In and Out of SiteCatalyst – Part II
In the previous post in this two-part series, I described the various methods of getting data into SiteCatalyst. Once you’ve collected the necessary data for your business needs, you’ll next be...
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How to Get Data In and Out of SiteCatalyst – Part I
One of the key benefits of using Adobe SiteCatalyst for digital analytics is the variety of options you have for moving data in and out of the tool. On the input side, your company may have a variety...
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Digital Governance: Best Practices from the Trenches
For the past three Adobe Digital Marketing Summits, I’ve hosted a breakout session focused on digital governance (also referred to as web governance), which focuses on how companies can successfully...
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Learn How to Up-level Your Organization’s Data-Driven Maturity at Adobe Summit
I’m looking forward to this year’s digital governance session after the popularity of last year’s roundtable session. This year there will be three key parts to the session. In the first part of this...
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Finding the Next Generation of Digital Marketers
Back in college I found myself debating between choosing accounting or marketing as my major – yes, two areas you’d traditionally view as being diametrically opposed. If you were good with numbers in...
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Is Your Data-Driven Organization Heading into a Lake?
In a recent post by Eric Peterson (Web Analytics Demystified), he brought up the interesting topic of what it means to be “data-driven” and proposed that the data-driven business is a myth. He actually...
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