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Refresher on Adobe Analytics’ Marketing Channels Reports: Part I
One of the key reasons that many companies use web analytics is to determine how visitors found their web properties—essentially which channel (email, display ads, paid search, social networks, etc.)...
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Refresher on Adobe Analytics’ Marketing Channels Reports: Part II
In the first part of this four-part series I discussed the evolution of marketing channel tracking at Adobe/Omniture and how the Marketing Channels reports originated. In that post, I also emphasized...
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Refresher on Adobe Analytics’ Marketing Channels Reports: Part III
In the previous article in this four-part series, I provided a brief overview of the Marketing Channels reports and then explored the first step of the two-step configuration process for Marketing...
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Refresher on Adobe Analytics’ Marketing Channels Reports: Part IV
In the previous blog post in this four-part series, I covered the final step in the two-step process for configuring your Marketing Channel reports. I introduced the waterfall approach that the...
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Kellogg Students Turn Lenovo Data into $15k Win at Adobe Digital Analytics...
Adobe recently completed its 13th Adobe Digital Analytics Competition (ADAC) and handed out almost $30,000 in prizes to up-and-coming analytics talent. This popular annual event is a unique...
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Who Will Be the Next Analytics Idol in 2015?
How would you like to win a free pass to this year’s Adobe Summit (March 9-13) in Salt Lake City? How about competing for cool prizes and bragging rights amongst your analytics peers? If you were at...
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Say Hello to On-Demand Metrics in Adobe Analytics
Back in June you might have seen the recent update to the calculated metric builder in Adobe Analytics. However, I wonder how many people realize how much power lurks below the surface of this latest...
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Why the New Adobe Marketing Cloud ID Service Should be on Your Radar
As a tech geek, I’ve often debated about whether to adopt a new technology or not. While there’s some prestige in showing off cutting-edge technology to friends and colleagues, there’s also safety in...
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BYU Reclaims Top $15K Prize at 2015 Adobe Analytics Challenge After Two-Year...
Last Friday, six student teams from four universities battled for their unfair share of $30K in prizes at the 14th Adobe Analytics Challenge (AAC), an annual analytics-focused case competition hosted...
View ArticleCould You be the Next Analytics Idol in 2016?
It’s that time of the year again when we search for the top tips from our Adobe Analytics users. If you’ve attended Adobe Summit in the past five years, you might have witnessed this fun, fast-paced...
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Metrics and Dimensions and Reports — Oh My!
Recently I started reading a new book on social media, and I quickly became concerned with one part of the book that provided a laundry list of social media “metrics”. Social media is certainly a hot...
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Metrics Manifesto: Raising the Standard for Metrics
In my last blog post, I discussed how people are still confusing metrics with other data types such as dimensions and reports. It’s important to be able to discern between what is and isn’t a metric,...
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Switching to a Data-Driven Culture
Change can strike fear into the hearts of anyone who has grown accustomed to doing things a certain way, and this apprehension frequently results in resistance to new ideas. Analytics and optimization...
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Taking SiteCatalyst Menus to the Masses – Part I
One complaint I occasionally hear about the SiteCatalyst interface is that there are just too many reports or options. If you’re new to SiteCatalyst or even web analytics, logging into SiteCatalyst for...
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Taking SiteCatalyst Menus to the Masses – Part II
In the first part of this article series, I mentioned how some people are critical of SiteCatalyst’s menu structure that it has too many reports or options. The good news is that your company has the...
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Five Keys to Successful Web Analytics with Partners
If you’re a web analytics professional at a large company, you may have to work with several ad agencies or other partners that are responsible for managing different aspects of your online marketing...
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Reporting vs. Analysis: What’s the Difference?
You may have seen various people use the terms “reporting” and “analysis” as though they were interchangeable terms or almost synonyms. While both of these areas of web analytics draw upon the same...
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Strategy and Data – the Yin and Yang of Analytics and Optimization
In my previous post, I introduced a “path to value” diagram (see below), showing the different key steps required to achieve value from your web analytics investment. The first “domino” in the process...
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보고와 분석은 무엇이 다를까요?
많은 사람들이 ‘보고’와 ‘분석’에 대해 개념적 차이를 크게 두지 않고 필요에 따라 두 단어를 번갈아가며 사용하는 것을 볼 수 있습니다. 하지만 과연 보고와 분석은 정말 같은 것을 의미할까요? 물론 둘 다 동일한 웹 데이터에서 추출된 정보를 이용해 만들어지는 웹 분석학의 한 부분이라는 점에서는 의미가 같다고 말할 수 있겠지만, 둘이 가지는 근본적 목적이나...
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Three Roadblocks to Strategy Alignment in Web Analytics
While presenting at an online marketing conference, I was reflecting on the importance of strategy for analytics and optimization. At a high-level, strategy can be defined as a plan of action or...
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Social Media: Monitoring vs. Measurement
As more companies increase their spending on social media in 2011, it is becoming more important to track the performance of these key marketing initiatives. Depending on the social media platform and...
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Come join the Analytics All-Stars at Summit 2011!
The Omniture Business Unit’s annual Summit regularly brings together some of the smartest web analytics minds in the industry. This year the event organizers thought it would be interesting to get some...
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Four Reasons to Attend the Web Governance Session at Adobe Summit 2011
As I prepare for Adobe’s annual Summit event in Salt Lake City next week, I wanted to make people aware of the other session I’m involved with “Playing to Win – Ensuring Your Organization Supports...
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Three Approaches to Evaluating Content Success in SiteCatalyst
If you’re currently measuring various kinds of outcomes on your site (orders, leads, micro-conversions, etc.) with SiteCatalyst’s custom events (or default ecommerce metrics), you will want to know...
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소셜미디어 : 모니터링 vs. 측정
소셜미디어에 대한 지출을 늘리고 있는 기업들이 많아지고 있는 2011년, 소셜미디어를 통한 기업의 마케팅 활동의 성과가 어떠한지를 아는 것이 그만큼 중요한 화제로 떠오르고 있습니다. 소셜미디어의 플랫폼과 데이터를 보는 활동에 따라 소셜미디어에 대한 기업의 두가지 접근을 생각할 수 있습니다. 그것은 바로 소셜미디어를 모니터링 할 것인지 아니면 측정을 할 것인지...
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Web Analytics Practitioners Talk Shop
At Adobe’s annual Summit event in Salt Lake City, I hosted an interesting session titled “Playing to Win – Ensuring Your Organization Supports Analytics Success”, which essentially focused on the...
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15 for 15: New Metrics, Metric-Related Features, and Breakdowns
As a part of the “15 for 15” blog series, I’m going to take a look at the new metrics, metric-related features, and breakdown options available in SiteCatalyst 15. If you were at the Adobe Summit event...
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15 for 15: SiteCatalyst Dashboard Enhancements
As we explore some of the new features and enhancements of SiteCatalyst 15, I’d like to review an area that is near and dear to my heart — dashboards. As a freshly minted MBA student seven years ago,...
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Five Data-Driven Lessons from Moneyball
A while ago one of our consultants shared a copy of “Moneyball: The Art of Winning an Unfair Game” by the best-selling author, Michael Lewis. While not considering myself to be a hardcore baseball fan,...
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Is Your Data-Driven Organization Heading into a Lake?
In a recent post by Eric Peterson (Web Analytics Demystified), he brought up the interesting topic of what it means to be “data-driven” and proposed that the data-driven business is a myth. He actually...
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Finding the Next Generation of Digital Marketers
Back in college I found myself debating between choosing accounting or marketing as my major – yes, two areas you’d traditionally view as being diametrically opposed. If you were good with numbers in...
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Learn How to Up-level Your Organization’s Data-Driven Maturity at Adobe Summit
I’m looking forward to this year’s digital governance session after the popularity of last year’s roundtable session. This year there will be three key parts to the session. In the first part of this...
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Digital Governance: Best Practices from the Trenches
For the past three Adobe Digital Marketing Summits, I’ve hosted a breakout session focused on digital governance (also referred to as web governance), which focuses on how companies can successfully...
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How to Get Data In and Out of SiteCatalyst – Part I
One of the key benefits of using Adobe SiteCatalyst for digital analytics is the variety of options you have for moving data in and out of the tool. On the input side, your company may have a variety...
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How to Get Data In and Out of SiteCatalyst – Part II
In the previous post in this two-part series, I described the various methods of getting data into SiteCatalyst. Once you’ve collected the necessary data for your business needs, you’ll next be...
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The Über-List of What’s New in SiteCatalyst 15
Recently, I visited a new client that was in the process of deploying SiteCatalyst 15. While the company was new to Adobe SiteCatalyst, most of the analytics team had previous experience with...
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Universities Compete in 11th Adobe Digital Analytics Competition
BYU’s Community team presents on the main stage at the new Adobe Lehi campus Last month, Adobe held the finale for its 11th Adobe Digital Analytics Competition (ADAC) at its new Lehi campus. This...
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Building a Data-Driven Dynasty with Digital Governance
Over the years I’ve shared my thoughts on digital governance through various blog posts and presented on the topic multiple times at Omniture and Adobe Summits. I’ve discovered that “governance” is one...
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Seven Tips for Better SiteCatalyst Dashboards
In Adobe SiteCatalyst, you have several options for sharing information across your business—everything from scheduled reports to widgets to reporting APIs. A common and familiar approach for sharing...
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Sneak Peek at SiteCatalyst’s UI Update
On Thursday, July 18th the SiteCatalyst user interface will be updated to be consistent with the new Digital Marketing UI. If you were at one of this year’s Adobe Summit events, you will have already...
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How Google’s Expanded Search Encryption Impacts Adobe Analytics
Near the beginning of this month, Google quietly expanded its encryption of search activity to all organic search results, not just users who are signed into their Google account. Almost two years ago...
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Now Get Mobile OS and Browser Details in Adobe Analytics
With most customers receiving more and more mobile traffic on their web properties, the need for more detailed information around mobile devices has grown significantly. I’m pleased to announce that...
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Check out the New Adobe Analytics App for iOS Mobile Devices
You may not have noticed last August that we released a brand new Adobe Analytics app on the Apple AppStore. I don’t want this accomplishment to go unnoticed as a lot of work went into completely...
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Kellogg Dominates 12th Adobe Digital Analytics Competition
Adobe held its 12th Adobe Digital Analytics Competition (ADAC) on Friday, Nov. 15th at its Lehi, Utah campus. The annual competition represents a chance for university students to use Adobe’s...
View ArticleSearching for the Next Analytics Idol
How would you like to win a free pass to this year’s Adobe Summit (March 24-28) in Salt Lake City? How about competing for cool prizes and bragging rights as the very first Analytics Idol? If you’re...
View ArticleHow Yahoo’s Secure Search Impacts Your Adobe Analytics Data
Back on September 26, I published an article on how Google’s shift to secure search would impact your keyword data in Adobe Analytics (SiteCatalyst) reports. Unfortunately, I’m back with another post...
View ArticleSay Goodbye to Paid Search Terms from Google
Google’s official announcement confirmed the end of sharing paid search query data with web analytics tools such as Adobe Analytics. After Google removed organic search query data last September for...
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Partial Fix for Losing Google’s Paid Search Terms
Last April Google stopped sharing search query data whenever a visitor clicked through from a paid search (AdWords) ad. This move came after the search engine had already stopped sharing search query...
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Survey Says: Time to Get Your Analytics House in Order
A recent study indicated that 85% of marketers worldwide are feeling greater pressure to measure the business value of their marketing efforts. Recent research by Accenture revealed that CMOs...
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